Last week, the Icelandic national final was aired and the program was indeed popular: 58.0% of the Icelanders watched the show, giving it a market share 79.8%! The final of the Icelandic national selection, which followed no less than 16 heats in total, was the most popular program of the week.

Eight songs have competed in the national final. At the end of the show, the televoters have chosen Eurobandiðto represent the country in Belgrade with the song This is my life. They will take part in the second semi final of the 2008 Eurovision Song Contest on 22nd May. Iceland was eliminated in the semi final of the contest on the last three occasions.