While the ticket sale for Melodifestivalen 2016 will kick off on Thursday, Melodifestivalen’s ticketing partner ticnet.se has revealed the contest’s new logo. It is the second time the logo has been changed since the new system and branding was launched in 2002. 

Back in 2002, Melodifestivalen was introduced with the well-known crown that was also featured before every song and in every title. This version was in use until 2010.
Melodifestivalen2002

In 2011, the logo was revamped and got a curvy look. It was in use up to this year’s Melodifestivalen.

Melodifestivalen2011

Starting from 2016 the new logo still will still consist of the crown, which is a national emblem of Sweden, and the five colors – light blue, purple, pink, orange and yellow. However the design is totally different and also shows different letters such as M, A and V. The font for the title and the year has also been changed:

Melodifestivalen 2016

Do you like the new logo? We will probably see a total re-branding of the Melodifestivalen related websites and items soon.

MelodifestivalenLogos

Stay tuned to ESCToday.com for more updates regarding Sweden and Melodifestivalen 2016.


Gil is 23 years old, grew up in Israel and lives in Sweden. He began following the Eurovision Song Contest at the age of five, when the contest was held in Jerusalem in 1999. Gil joined the ESCToday team in March 2008, shortly after co-hosting the Israeli national selection that year.