In a surprise move , RTS, the Serbian broadcaster, and the EBU have launched the theme of the 2008 Eurovision Song Contest together with an entirely different logo than the one announced at first. Months after the publication of the first sub logo which stirred numerous unfavourable comments, RTS returns with an entirely different concept much more professional and polished this time. In the colours of the Serbian flag, red, blue and white, the new sub logo and theme are based on Confluence, the same concept behind the stage design.

con·flu·enceˈkän-ˌflü-ən(t)s, kən-ˈ- noun1: a coming or flowing together, meeting, or gathering at one point 2 a: the flowing together of two or more streams. This is the concept behind this year's Eurovision Song Contest sub logo and theme. Just like the rivers Sava and Danube flow together at the Kalegmedan Park in Belgrade so will the music and the people from all over Europe meet at the Belgrade Arena this coming May, according to the creative team. The treble clef, the most recognisable music symbol worldwide, has been used in the center of the 2008 sub logo created by splashes of rich colour flowing together to create image and music.

Energies will merge, ideas will be exchanged and music from every corner of the continent and beyond will flow in when thousands of people get together for the world's largest music celebration, the Eurovision Song Contest, to be held in Belgrade, Serbia this year.

This year's slogan is "The confluence of sound", not a traditional Serbian theme but a very appropriate nonetheless. The confluence of colour and sound has served as the basis for the 2008 Eurovision Song Contest theme. Colours – mainly blue and red, the colours of the Serbian flag- merge together. This idea of merging colours will also be used in the making of the postcards, come the time of the contest.

You can view more photographs of the new sub logo and theme here in our Galleries section.