Up till 2003, the Eurovision Song Contest had a completely different logo every year. 11 contests ago, in 2004, the EBU presented a generic logo to be incorporated in the official logo by each broadcaster in future contests.
To celebrate the 60th edition of the contest, ORF and EBU presented a new version of the generic logo. The new logo has more alignment in letters, and has less grungy details thus preventing loss of detail when shown in small dimensions. Also the flag inside the heart has a bit of movement and the SONG CONTEST and AUSTRIA 2015 has a new font.[/tps_header]