Free tickets in sponsor-run contest

by Richard West-Soley 23 views

The Spanish operator of Eurovision sponsor and mobile giant TeliaSonera, Yoigo, is offering the chance of a lifetime to its 100,000th customer this year.

The lucky person will win not only free calls, but a free ticket to Helsinki, along with a guest pass to attend the Eurovision Song Contest final in person. Yoigo has been operating since December 2006, and the competition is hoped to push the company's customer base over the 100,000 mark after increasing to a healthy 93,000 in the first few months of operation.

Theoffer is the latest in a series of initiatives on the part of ESC's principal sponsor this year. Recently we reported that the company was teaming up with fellow mobile mogul Nokia in order to produce a unique mobile experience of the 2007 contest. Additionally, TeliaSonera has created internship opportunities for young people to gain experience working in the Eurovision Song Contest. For more details on those exciting opportunities, click hereto read our earlier report.

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Richard West-Soley

Senior Editor

Richard's ESC history began way back in 1992, when he discovered the contest could fuel his passion for music and languages. Since then, it's been there at every corner for him in some way or another. He joined the esctoday.com team back in 2006, and quickly developed a love for writing about the contest. In his other life, he heads the development team at the learning resources company Linguascope, and writes about all aspects of language learning on the site Polyglossic.com.

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