Paolo Meneguzzi, the 2008 Swiss representative in Belgrade, unveiled a brand new single ahead of the release of its forthcoming album due in September. Titled La vita cos’è, the track is supported by a music video and a remix featuring Mr. Pizy.
The new song and its much talked about video are described by the Swiss singer himself as a way to express his thoughts about freedom and to fight all the superficiality that surrounds our lives. Paolo’s message to everyone with La vita cos’è is clear: you can be everything but you are the only one who can decide what, how and when.
Ticino-born Paolo Meneguzzi represented Switzerland on the occasion of the second semi-final of the Eurovision Song Contest staged in Serbia but failed to qualify for the big final with his entry Era stupendo.