Sales of merchandise for the 2005 Eurovision Song Contest have hit recording-breaking levels prior to the event in Kyiv. The Badge Company from Woerden, The Netherlands is the official partner of the EBU and reports great interest not only from Ukrainian people but also from fans travelling to Kyiv.
Products range from regular t-shirts and caps to traditional Ukrainian souvenirs. The Badge Company and their local partners expect to sell at least 150,000 items in the coming days. A special police force is successfully confiscating illegal Eurovision merchandise from the streets of Kyiv.
Sales on the worldwide web are also reaching new heights. eurovisionshop.tv has already seen more than 500,000 visitors from around the world boost sales by 53%. Official Eurovision products have been sent to more than 90 different countries with an average price of � 17.50! The best-selling products are CDs and presales of the forthcoming DVD of the 2005 event.
New to this year's event are the special books commemorating the Eurovision Song Contest's 50th anniversary and 250 limited edition pin frames showing all participating countries.