Malmӧ 2013 Theme Art presented: We Are One

by Vasileios Terzopoulos 1,652 views

The European Broadcasting Union along with the host broadcaster SVT, presented today the theme art for the 58th Eurovision Song Contest which is scheduled to be held in Malmӧ, Sweden next May.

A butterfly that incorporates various colors, textures and elements of different types of art is the sub-logo of this year’s contest, accompanied by the slogan “We Are One”, thus emphasizing  diversity as well as togetherness, values that the Eurovision Song Contest represents.

“This year’s theme reflects that timeless feeling millions of people will experience in May this year, when Europe comes together to celebrate its diversity,” said Jon Ola Sand, Executive Supervisor of the Eurovision Song Contest on behalf of the EBU. “The unprecedented eye for detail that this theme art reflects opens up countless possibilities for three of the best live entertainment shows Europe will see this year,” he concluded.

The idea, design and concept for this year’s Eurovision Song Contest created by Happy F & B and Forsman & Bodenfors.

More deployments of this year’s theme art are available to see here.

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