New brand identity for Eurovision

by Vasileios Terzopoulos 73 views

The European Broadcasting Union (EBU) has launched a new corporate identity for Eurovision, willing to give a more dynamic element to the entertainment, sports, cultural and news projects that unite European audiences. The new logo focuses of the letter ‘O’ in the word EUROVISION creating the feeling of a pulse, engraving motion and dynamism.

Executive Supervisor of the Eurovision Song Contest Jan Ola Sand said the logo encapsulates Eurovision’s diversity. In its’ animated format the familiar music of Te Deum remains functioning as a bridge to the all the previous logos.

Everyone loves the Te deum and its positive associations, Mr. Sand said. The time-honoured anthem coupled with the modern visual tells our story; it builds on our rich heritage as we focus on the future. Audiences recall great Eurovision moments whenever it plays.

The new EUROVISION logo will be introduced to the public during the 10th Junior Eurovision Song Contest that is taking place this coming Saturday in Amsterdam.

Avril Mahon Roberts, Head of Corporate Identity said: The Junior Eurovision Song Contest is the ideal platform for the launch:  The event represents the true spirit of Eurovision, bringing European audiences together to share fun, family entertainment. It’s appropriate it should be the first programme to carry the logo.

The new animated logo will replace the blue and yellow one with arrows in the beginning and the end of the Eurovision Song Contest, but the heart logo that has been in use since 2004 will still remain for the song contest.

Source: EBU

You can watch the various uses of the new logo, as well its’ animated format in the following video.

http://youtu.be/RKl_TXcvgIk

 

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