Following yesterday’s announcement of the 2013 Eurovision host city, the Swedish broadcaster have been under fire for not selecting the obvious choice i.e. Stockholm. However Swedish TV’s director Eva Hamilton explained why Malmö was chosen to host Europe’s favourite show for the second time.
In an interview on Sverige Radio, Hamilton said that size does not matter. She said that when it came to both cost, and creating the best possible TV show, Malmö Arena came out on top. The Swedish TV director assured the fans that next year’s show will stun Europe. The fact that next year’s host city is small, it worked in favour of Malmö because the contest will be visible for the whole city. “We’re talking about the arena, the town, all the arrangements, the big parties to be arranged in town… Malmö was the best alternative”, said Eva Hamilton on Swedish radio.
SVT states that the people of Malmö will warmly welcome the fans around the globe for the biggest extravaganza show in the world. The host broadcaster is committed to follow the pattern of previous editions i.e. the contest will unite different countries, cultures, religions and languages through music. Planning for the contest will continue during the summer, but according to Hamilton, no decision has yet been taken on when ticket sales will begin.
The contest will be held in Malmö for the second time. In 1992 Linda Martin kicked-off with the three in a row record victory for Ireland. The Eurovision Song Contest will be held on 14th, 16th and 18th May 2013 with an over hundred million people are expected to watch the shows.