In a statement from the European Broadcasting Union (EBU), media officer Aline Ingwersen elaborates on the sponsorship agreement that has been signed with Nemiroff for the 2005 Eurovision Song Contest.
“The EBU would like to thank Nemiroff for their support of the Eurovision Song Contest. The sponsorship deal is part of a major centralized marketing platform specifically designed for the Eurovision Song Contest, which is a different event from the Junior Eurovision Song Contest”, Ingwersen said replying to the critical sounds some gave on the deal.
Sponsorship opportunities, brought by partners like Nemiroff, offer many advantages to major events such as the Eurovision Song Contest. For example, they help to reduce the participation fees the broadcasters must pay in order to take part in the contest, and support further development of the contest.
According to the EBU, the contract between the EBU, Nemiroff and/or other potential sponsors observe the legal restrictions, which vary from country to country. “Therefore, it is up to the each of the broadcasters taking part in the Eurovision Song Contest to apply the sponsorship deals, brought to them by the EBU, according to their respective national laws and internal policies”.