Enigmatic Icelandic artist Svala Björgvinsdóttir, stylized as SVALA, has taken a profound step in her career, signing a record deal with Sony Music Denmark. To boot, she will be releasing a new single with rap formation RVKDTR.
SVALA represented Iceland with the song Paper at Eurovision 2017 and recently she signed a very important piece of paper: the artist has landed a record deal with Sony Denmark. SVALA is working on solo material and an upcoming EP album, so the record deal comes as a blessing.
The singer gratefully shared the news on her social media:
New single with RVKDTR
SVALA has also proudly announced the release of a new single, Ekkert drama (“No drama”), together with the all-female Icelandic hip-hop collective Reykjavíkurdætur (“Daughters of Reykjavík”) or RVKDTR.
SVALA (born Svala Karitas Björgvinsdóttir, Reykjavík, 1977), also known as Svala Björgvins, is an Icelandic singer-songwriter.
Music and Eurovision are no stranger to her, as she is the daughter of well-known artist Björgvin “Bo” Halldórsson, who partook in Iceland’s national final several times and represented the country at Eurovision 1995 with Núna (“Now”, 15th place).
SVALA herself started singing at a young age, accompanying her father and releasing Christmas songs that became very popular in Iceland, while also studying ballet.
She signed a major record deal with EMI/Priority Records in 1999, her debut album The Real Me was released to critical acclaim in 2001, enjoying platinum certification in Iceland and receiving considerable international attention. Unfortunately, Priority Records was eventually taken over by Capital Records following the 9/11 tragedy, and SVALA left the company.
Re-inventing herself, SVALA evolved into a musical chameleon. Together with her husband Einar “Mega” Egilsson she formed the duo BLISSFUL.
She was also a member of the electronic house and synth-pop trio Steed Lord, alongside Mega and his brother Edvard “Eddie House” Egilsson or Demo. In this group she was known as Kali, also releasing her own clothing line named Kali in 2012.
Following in the footsteps of her father, SVALA participated in, and eventually won, Iceland’s national selection Söngvakeppnin 2017.
Thus representing her country at the 2017 Eurovision Song Contest in Kyiv, Ukraine, SVALA performed her entry Paper in semi-final 1. Giving a charismatic performance, she unfortunately did not progress to the Grand Final, placing 15th with 60 points in semi-final 1.