Sweden: 35.000 glow sticks to paint Telenor Arena red

by Stella Floras 144 views

The magical atmosphere of Melodifestivalen shows, so well known to Eurofans, will be recreated in the Telenor Arena during Anna Bergendahl's performance of the Swedish entry This is my life as 35.000 red glow sticks will be used to light up the arena.

A huge order of 35.000 red fluorescent glow sticks will be shortly arriving in Oslo to be used in the arena during Anna Bergerdahl's performance in the second semi final of the 2010 Eurovision Song Contest, Swedish media report. The entire arena audience will be Anna's wildcard to help her create a warm, magical atmosphere for Europe as the young singer, barely out of school yet, will be performing her ballad.

Young Anna will be dressed in a champagne dress like she was when she won Melodifestivalen with a little extra surprise added for effect.

A new video has been produced to promote the Swedish entry and you can watch below

Anna Bergendahl – This is my life
http://www.youtube.com/watch?v=_9mlU9rHtL4

Stella Floras

Thanks to Johnny Logan and Hold me now I fell in love with the Eurovision Song Contest, a love that's been going strong ever since with undiminished passion. My first memories date back to 1977 and the lyrics of Rock bottom, Dschinghis Khan and A ba ni bi are still engraved in my brain.

I joined esctoday.com in 2006 as a junior editor after being invited by Barry Viniker, I soon became Senior Editor and during the 2007 contest in Helsinki I was appointed Head of Communications. Today I hold the post of Head of Human Resources and I am proud to be working with the best editorial team in the world.