Now that the Eurovision Song Contest is approaching its 50th birthday, the European Broadcasting Union (EBU) has appointed the Swiss marketing firm TEAM to handle all future commercial rights of the event.

From 2004, the contest promises to grow ever larger as the event begins to span two evenings and (in theory) a far larger number of participating national broadcasters. The EBU has started to make some major changes in the way the contest is both staged and ultimately commercially exploited.

TEAM Marketing AG, based in the Swiss town of Lucerne, has been mandated by the EBU to market the commercial rights (including sponsorship, telecommunication and licensing rights) for the contest. The new agreement will initially run for a four year period and will start at the Eurovision Song Contest in 2004.

TEAM is widely known and respected as the exclusive marketing partner of UEFA for the UEFA Champions League and expands with the acquisition of this project into the area of entertainment. TEAM is specialised in the marketing and sales of commercial rights related to televised content on an international basis.