Expressen yesterday broke the news that SVT will allow the Swedish public to select one song for Melodifestivalen 2010, the show that determines Sweden's Eurovision Song Contest entry. SVT have confirmed the news to esctoday.com but as yet, no further details about how the process will work has been released.
For 2010, the Melodifestivalen selection jury will choose only 27 songs instead of the usual 28. SVT will then select four wildcars as in previous years. But SVT will allow the public to select one additional song through their website.
SVT will announce more details in the near future, but Expressen has reported that the final slot will be open to anyone without a current record deal and hoping to make a career breakthrough with a ticket to the most popular television competition in Sweden. Submissions are expected to be open between 21st September – 4th October 2009, but SVT have yet to confirm the exact dates or process.
For the 2009 Eurovision Song Contest, both Spain and Portugal used online promotion and the national (and international) public to help select the songs that would compete in their Eurovision Song Contest national finals. Greece allowed international fans to vote in their national final through esctoday.com's live voting poll as part of their jury result.
esctoday.com will of course bring full details of the SVT online selection as soon as details are officially released. we will also be looking carefully at online selection as more broadcasters open their national selections to the public through new media.