UK: Jade Ewen – The queen of Russian media

by Russell Davies 87 views

It seems that the United Kingdom participant Jade Ewen has a very good chance of obtaining twelve points from the Russian public at this year's Eurovision Song Contest. This is due to a major media campaign in Russia for the United Kingdom entry. Copies of her entry of It's my time have been given free inside the latest edition of OK! Magazine in Russia and she has been invited to appear on leading TV shows.

The Russian public first saw Jade during the Russian national final in March, when the folk-singer Anastasia Prikhodko was selected to represent Russia in the contest. Jade Ewen was a special guest star performing her entry My time live to an audience to millions of Russian TV viewers.

This was preceded by Andrew Lloyd Webber visiting Moscow earlier this year, when he personally talked to the Russian Prime Minister Vladimir Putin about the Eurovision Song Contest. Mister Putin promised that day to give his voice of support for UK participant. Probably Putin’s polite decision increased popularity of the British singer in Russia. After the show MTV Russia announced that Jade’s song was their choice on Eurovision. “Support Russia, but vote for UK!” said the slogan to their viewers.

In newspaper shops throughout Russia, vendors are selling copies of the latest edition of the Russian OK! Magazine with Jade Ewen’s single and interview inside. It has already sold more than 100 000 copies acrossRussia and Ukraine. In many ways it was initiated by Universal Music Russia, a company thatrepresents the interests of Jade in Russia. With this article Jade Ewen became the first international participant of the Eurovision Song Contest that OK! Magazine wrote about this year.

In the interview Jade talks about work with Andrew Lloyd Webber and the reason why she was chosen. I passed the song through my soul, as if it all happened to me in real. Actually the song reflects my own life story, including highs and lows, mistakes and luck. Jade is hoping for support from the Russian people. I’d love if Russia gives me 12 points. I think it’s time for us to get closer” the singer says.

It is expected that Jade will have a busy schedule when she arrives in Moscow. Most of the leading Russian radio stations and television channels have invited Jade to come for interviews and talk-show appearances. The UK singer arrives in Moscow on the 8th of May and will start the rehearsals on the next day.

esctoday.com would like to thank Dmitry Melnikov of OK! magazine for his kind assistance with this article.

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