Discover Vienna: The city’s new fashion!

by Sanjay (Sergio) Jiandani 297 views

ESCToday in collaboration with Vienna Tourist Board ( will be bringing you a series of articles leading up to the 2015 Eurovision Song Contest in order to showcase and introduce the 2015 Eurovision host city Vienna to our readers. Today we will have a look at the new fashion trends in 2015 the Eurovison host city.

Vienna is bustling with its very own designers and new fashion, setting a mark for themselves both at home in Austria and overseas. So if you are in a mood for shopping you should check out the Viennese fashion and boutiques!

New fashion in store in Vienna

Soft and smooth collections featuring jersey and silk are the trademark of Christiane Gruber, who studied fashion under Raf Simons and Viktor & Rolf at the University of Applied Arts Vienna. Every item from her label Awareness & Consciousness is finished using a special bleaching and dyeing process, creating limited edition runs of unique pieces that have an unmistakable look.

Gruber’s collections are available from the recently opened A & C Store on Lindengasse in the seventh district.

Franziska Fürpass is another graduate of the fashion design course at the University of Applied Arts, and operates the Femme Maison label together with visual artist Sia Kermani. In her own words, her designs are characterized by rough elegance, exclusive materials and innovative manufacturing processes. The Femme Maison store opened in the fashionable Servitenviertel, in Vienna’s ninth district, in October 2014.

Young Viennese designers Ida Steixner and Lena Krampf founded their label, Meshit, in 2010 after completing their studies at Vienna’s Hetzendorf fashion school. The next year, one of their collections was picked up by British fashion chain Topshop.

Their designs, with clear lines and a love of detail, are now available in their own shop in the seventh district.

Austrian designer Eva Poleschinski started fashion label Ep Anoui in 2008, when she was 23 years old. Today, her pieces are featured in international magazines such as Vogue, Elle, and Madame. Poleschinski’s new Up Store Vienna and studio are located in a traditional old Viennese apartment, in a side street off Mariahilfer Strasse.

Meanwhile, Russian designer Lena Kvadrat, who has run the Art Point label with its own shop at Neubaugasse 35 in the seventh district for a number of years, recently opened a new branch in the first district.

For more information on Vienna you can visit and for the latest news on ESC 2015 in Vienna  ORF’s Eurovision website in German.

You can follow our forthcoming series of Discover Vienna articles with photographs and videos on and on our official Esctoday Instagram and ESCToday Facebook pages.

Stay tuned to ESCToday for the latest news on Vienna, Austria and 2015 Eurovision Song Contest.

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