Austria Tourism has been confirmed as the Eurovision Song Contest 2026 Official Partner.
Austria Tourism will play a pivotal role in showcasing Austria’s brand visibility on a global scale in 2026. The Eurovision Song Contest in Vienna will serve as window to the world showcasing Austria as music and cultural hub. Millions of viewers worldwide will tune in and get a taste of Austria when the Eurovision Song Contest hits the screens come May.
Eurovision fans, delegations, journalists and tourists travelling to Vienna in May will be able to enjoy the true and unique Austrian hospitality, culture and tradition.
The EBU’s official press release reads:
As an official partner to the 70th Eurovision Song Contest in Vienna on 12 | 14 | 16 May, Austria Tourism will play a key role in strengthening Austria’s international brand visibility throughout 2026.
The well-matched cooperation will include comprehensive brand presence worldwide, as well as the integration of tourism-related content into the official Eurovision Song Contest experience – ranging from TV and digital channels to the Eurovision Song Contest app and website.
In 2026, as it broadcasts to the world from the nation’s capital, the Eurovision Song Contest can present Austria as a country of music and culture encompassing both classical heritage and modernity. Vienna 2026, as well as its lead-up and impact beyond, will globally position Austria as the year-round destination many already know it to be.
The EBU’s press release continues to read:
The Eurovision Song Contest 2026 in Vienna positions Austria on the world stage as the cultural heart of Europe.
Rooted in a globally unique musical tradition and at the same time shaped by contemporary creativity, urban culture and openness, Austria combines classical and modern elements in a distinctive way.
Martin Green CBE (Director of the Eurovision Song Contest) says:
We’re absolutely delighted to welcome Austria Tourism as an official partner of the 70th Eurovision Song Contest. As the world’s largest live music event visits Austria for the third time on this special anniversary, it’s wonderful to be working together to showcase the country’s creativity, culture and hospitality to those visiting Vienna and to millions of fans around the world.
Steharnig-Staudinger (CEO of Austria Tourism) says:
The Eurovision Song Contest is not just a music event, but a feeling that lasts. As an official partner of the Eurovision Song Contest, we are using this world stage of culture to inspire people around the world to discover Austria – between opera house and club scene, between tradition and modernity – we showcase Austria’s vibrant cultural heritage to the world.
Global visibility for Austria
Austria Tourism will play key role in showcasing and promoting Austria’s culture, heritage and musicality in the best of ways.
The EBU’s press release concludes:
As an official partner, Austria Tourism is set to be fully integrated into the Eurovision Song Contest:
- International brand exposure worldwide through official partner status
- Global distribution of tourism content via TV, digital channels and Eurovision Song Contest app and website
- Visibility at key event formats (such as the Eurovision Village) and side events – with the involvement of the whole of Austria
Attending Vienna 2026, international media representatives, travel trade partners and decision makers will get to experience Austria not only as the host of a major event, but also as an inspiring cultural and travel destination. The focus is on travellers who seek experiences beyond the expected and understand culture as an expression of a way of live.
In Austria, the Eurovision Song Contest will form part of an international stage for modern, cosmopolitan and quality-oriented tourism.
