Suspilne, the Ukrainian national broadcaster has appointed Jamala as the Vidbir 2026 Music Producer.

Ukraine has kicked off preparations for Vidbir 2026. Suspilne has announced today that Jamala ( Ukraine 2016/ Eurovision winner) will have the grand honour of being the Vidbir 2026 Music Producer.

Jamala won the 2016 Eurovision Song Contest and is amongst one of the most sought after singers in Ukraine with a great career and repertoire behind her. She has been a judge on Vidbir several times, this time she will be taking over as the Music Producer of the Ukrainian national selection.

Jamala says:

For me, the role of music producer for the National Selection is both a new challenge and a great honor. Being on the jury is one thing: you choose among the artists presented to you. But as a producer, I need to listen to every submission and, together with the team, select the participants who will go on to perform before the public on air.
Since winning Eurovision, I’ve learned an important lesson: there are no accidental winners. Victory always comes down to readiness, resilience, and professionalism. That’s exactly what I want to see in future contestants. This competition is an intense physical and emotional trial. It means dozens of rehearsals, constant performances, and the constant awareness that you’re representing your country every single moment.
From the upcoming season, I expect sincerity and strength. I want to see artists who are ready to step on stage right now and fight for victory. The submission window will open very soon — so I urge everyone to prepare thoroughly and send in your songs.
Jamala gave Ukraine its 2nd Eurovision victory at ESC 2016 in Stockholm with her iconic entry ‘1944’.
Suspilne will reveal further details on Vidbir 2026 in due time.

Sanjay (Sergio) joined esctoday.com in December 2006 as an editor. He was appointed as the Head of Press of ESCToday.com in 2011. Hereafter in 2016 he was promoted as the Head of International Relations & Communications at ESCToday. Sergio has covered the Eurovision Song Contest live 23 times since 2000, having worked for several international magazines and media outlets.