The Swiss national broadcaster, SRG-SSR, has unveiled the iconic Eurovision 2025 mascot for Basel.
Lumo has been selected as the Eurovision 2025 mascot for Basel! SRG-SSR and the city of Basel organized a competition in order to select the mascot. A total of 1,100 students from Basel Academy of Art and Design FHNW and the Basel School of Design were invited to submit their proposals and enter the competition.
A total of 36 unique designs were submitted and judged by a jury made up of representatives of the Basel 2025 Organising Committee. The designers of the five best entries will each be rewarded with a pair of tickets for the Eurovision 2025 rehearsals:
- 5th place: Sarah Klein, Basel Academy of Art and Design FHNW
- 4th place: Florence Baeriswyl, Basel School of Design
- 3rd place: Basil Huwyler, Basel Academy of Art and Design FHNW
- 2nd place: Adrian Künzli, Basel School of Design
71st place: Lynn Brunner, Basel Academy of Art and Design (FHNW)
Lynn Brunner, a 20-year-old student from Hünibach near Thun (Bern Canton) is the winner of the competition with her unique mascot design. She is studying visual communication (graphic design) at the Basel Academy of Art and Design FHNW
Lynn Brunner says:
‘Im over the moon to be able to design the mascot for Eurovision 2025. This will give my creativity a huge national and international platform – it’s a massive opportunity for me.
SSR-SRG’s official press release reads:
The mascot for the 2025 Eurovision Song Contest is called Lumo (derived from the word ‘luminous’, which is associated with shining or glowing light and energy). It’s more than just a character – it’s the beating heart of Eurovision 2025, a living symbol of the magic of music and of the Eurovision slogan ‘United by Music’.
Lumo embodies the unstoppable power of music. Its untamed curly hair blazes like flames, dancing wildly to the beat and reflecting the electrifying euphoria of Eurovision. With its bright colours, it illustrates the heat of emotions – from fervent enthusiasm to the warming comfort of shared experiences. Its big bright eyes, mouth poised to burst into song, and its expressive hands make Lumo a joyous ambassador of musical diversity and togetherness.
As a gender-neutral and universal figure, Lumo represents unity and openness by bringing people of all ages and backgrounds together through the power of music. From the beginning of May, Lumo will walk the streets of Basel spreading the Eurovision spirit, like a living heartbeat showing that music knows no boundaries.
The press release continues to read:
This is the first time in Eurovision history that a competition has been run where students were given the opportunity to design a mascot for the 2025 edition. The project is part of the efforts by this year’s Eurovision Song Contest to promote collaboration with young creatives in Switzerland. The winning entry was finalised by Lynn Brunner together with ESC 2025 Art Director Artur Deyneuve. This collaboration is not only an amazing opportunity for the student but also provides value to society by promoting and inspiring young talent.
The mascot will now be produced with regional or national manufacturers. By May the mascot will walk the streets of Basel spreading the Eurovision love.
Source: SRG-SSR
Photo credit: SRG-SSR
