Jessy Matador, the 2010 French Eurovision representative in Oslo, has just released the video for his next summer hit. After the sunny ambiance of Allez Ola Olé and Zumba He Zumba Ha shot on the Brazilian beaches of Copacabana, Jessy Matador flew to Japan to produce the video for his new song Morena. The singer shot the video in the streets of Tokyo, making people dance, and teaching them a rather sensual choreography…
You may like or not the sunny universe of Jessy Matador but one must admit that each song he releases makes the people want to dance. Often criticized for the simple lyrics of his tracks, the singer pursues a nice career however and accumulates successes. After Zumba He Zumba Ha together with DJ Mam’s and Luis Guisano that reached #7 in the French music charts in 2012, the 30 year-old artist has released his third album Vemino Vedetao earlier this year. After two 100% Afrika singles, Touché coulé and Azonto Panamera, (see here and here) the singer has released a new music video for the song Morena feat. Romain which does not feature on his latest album.
In the video, Jessy Matador starts filming himself with a smartphone and states that his goal is to shoot his new video in Japan and to make the Japanese people dance on Latino music. His song is then played in the busy streets of Tokyo. While the singer Romain performs, Jessy goes and meets the Japanese to teach them how to dance. The chorus of the song is performed in Spanish with a lot of Latino influences and accordions.
In the end, Morena is just a simple but efficient song that should do well on the radio this summer. A simple recipe that proved very successful already for Jessy Matador with some other tracks such as Décalé gwada (#14 in 2008), Mini kawoulé (#16 in 2009), Dansez feat. Daddy Killa (#6 in 2011) or Galera recorded with King Kuduro and (#9 in 2011) ; not to mention obviously his Eurovision entry Allez Ola Olé which topped the French music charts for 5 weeks in 2010.