Sweden: Måns Zelmerlöw bares it all for British men’s health campaign

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Måns Zelmerlöw, the Swedish winner of the Eurovision Song Contest 2015, is featured in a new British campaign to raise awareness of prostate cancer. In collaboration with Prostate Cancer UK, magazine Gay Times released its special Naked Issue editions with collectible covers.

Gay Times (GT) Naked Issue teams up with the United Kingdom’s largest men’s charity health organization, Prostate Cancer UK, in support of prostate cancer-awareness. Eurovision Song Contest 2015 winner Måns Zelmerlöw is featured on one of the four special collectible covers of the magazine. The other celebrities that are featured are rugby union player Sam Stanley, Celebrity Big Brother 2015 contestant Austin Armacost, and American singer, drag artist and finalist of RuPaul’s Drag Race 2014 Adore Delano. With these four celebrities, the campaign reaches out to the wider public.

Prostate cancer is a major male health risk, yet still met with taboo. 1 in 8 British men is affected by the disease, especially those  hitting 50, or with relatives who suffer from the disease, and with a heightened risk among Black British males. The Naked Issue tackles this topic, with ten celebrities who have pledged their support in beating prostate cancer, including TV personality and model David McIntosh, Made in Chelsea star Alex Mytton, celebrity aesthetics doctor Dr Vincent Wong, actor and Hollyoaks star Ashley Taylor Dawson, Geordie Shore star Nathan Henry and current British walking champion Tom Bosworth. Furthermore, Panti Bliss, Michelle Visage, Jaymi Hensley, Owen Jones, Sam Curry and Lady Gaga are featured in the special issue.

The magazine features sneak peaks of all these celebrities, readers that want to see more of their favourite person may text NAKED followed by the number of the chosen person and donate £3 to Prostate Cancer UK. Thus, the money raised will help fund vital research, and help support the 300.000 British men that are currently diagnosed with the disease.

Darren Scott, editor of Gay Times, stated:

GT has often supported male-specific cancer charities, as it’s something I personally feel very strongly about. So I’m very happy to be able to support Prostate Cancer UK for our last charity naked issue. It’s a fitting send-off with a host of stars who, when they’re done losing their clothes, talk about what the charity means to them. Hats – and everything else – off to the gents that took part, and everyone who’ll no doubt be playing very close attention to the words…

Director of Fundraising at Prostate Cancer UK, James Beeby, comments:

Men United never looked so good! A big thanks to Gay Times and these stars for supporting Prostate Cancer UK in such an imaginative way. This is total Men United in action – people getting together to do something great to help beat prostate cancer, a disease that kills one man every hour.

Måns Zelmerlöw witnessed the effects of prostate cancer in his direct circle of friends:

I have a friend who was treated for prostate cancer… although it affects men over 50, I think every man, no matter what age, should be aware of the symptoms  but I don’t think everyone is. The naked shoot was fantastic, and I feel proud that I can shine a light on the fantastic work of Prostate Cancer UK.

Rugby union player Sam Stanley said:

It’s hard to see anyone go through it, but when it’s someone close to home, it’s tough. And you never know – sometime down the line, it might be a charity that I need help from, too.

Austin Armacost, participant in Celebrity Big Brother 2015, elucidates: I am really into cross-fit style training because for me looking after yourself is all about being innovative and educated. Without your health, you have nothing. So it’s a no-brainer for me – it’s massively important to get men thinking about this nasty disease that affects 1 in 8 of us.

Gay Times Naked Issue is out now, or may downloaded at: http://www.gtdigi.co.uk/

Stay tuned to ESCToday.com for all the latest news on the Eurovision Song Contest!

 

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