Walloon broadcaster RTBF kicked of their EuroKids 2004 campaign as they announced their search for participants. Wallonia is responsible for the Belgian participant at the Junior Eurovision Song Contest that takes place in Manchester on 20th November.
Like in the adult Eurovision Song Contest, Flanders and Wallonia take turns to send a song to the Junior Eurovision Song Contest. After Flanders sent X!nk to Copenhague last year, it now is Wallonia's turn to elect the Belgian song.
The success story of Eurosong for kids in Flanders inspired the Walloon part of Belgium. Walloon broadcaster RTBF takes over the whole Flemish concept, with the exception of one rule: only songs in French can be submitted, whereas Flanders allowed songs in the three official languages of Belgium (Dutch, French and German).
Children between 8 and 15 can send in their self written songs until 2nd April. After the Easter holidays, RTBF�s first channel La Une will present the ten selected participants to the audience. The months after, the children will work on their song and act, together with professionals.
In autumn, the song that will represent Belgium at the second Junior Eurovision Song Contest in Manchester will be selected during a couple of live shows. EMI Belgium will release a full album with the ten songs of the final. The winning song will be released on single.