It might be only September but the Eurovision heart is already beating in Tel Aviv, which is all set to host a spectacular contest next May. But who will be the main contributor to this large show production? The European Broadcasting Union (EBU) proceeded to official announcements; it’s going to be MyHeritage!
Based in the Israeli city of Or Yehuda, MyHeritage is currently the most well-known family history company and DNA services in Europe. A very special organisation, which began in 2003 in Israel with a very interesting mission and services will be the presenting partner and main sponsor of the 64th Eurovision Song Contest. MyHeritage offers to anyone the ability to discover their roots and create their family tree through a DNA test.
The company’s platform allows people to enter a journey to their ancestor’s genetic identity and is online available in 42 different languages, having 80 million users from all over the world. In January 2017, it was reported that MyHeritage has 35 million family trees on its website.
The official Eurovision website reports that the EBU is ready to collaborate with MyHeritage and together to create material that will showcase the rich heritage of the Eurovision Song Contest and will be able to explain the strong connections between the winners, the participants and the event’s countless fans.
Obviously excited about this imminent collaboration with the the family history company, the Executive Supervisor for the Eurovision Song Contest, Jon Ola Sand, made the following statements:
We are excited to have MyHeritage on board as Presenting Partner for the Eurovision Song Contest 2019. This new partnership is the perfect fit; underpinning our core values of diversity and inclusion, whilst bringing together different countries and nationalities in the spirit of discovery and creativity.
While the company’s Chief Marketing Officer, Aviram Levi, said:
We are delighted to partner with the Eurovision Song Contest. As one of the world’s greatest gatherings that celebrates cultural diversity and creativity, we share the Eurovision Song Contest’s values. Helping people strengthen their bond to their families by establishing a connection to their family history and cultures of origin makes them realize that, while we are all unique, we are also more similar and connected than we think.
Last May saw Israel win the Eurovision Song Contest for the 4th time in its history, with the eccentric performance of the artist Netta and her pop song Toy. Hence, the 64th Eurovision edition is scheduled to be held on 14, 16 and 18 May at the EXPO International Convention Center in Tel Aviv, Israel.
Below you may watch again the winner’s taking to the stage in Lisbon: