Schwarzkopf, the international beauty brand has been named as the official beauty partner of the 2016 Eurovision Song Contest.

The company has a long association with the Eurovision Song Contest – it was a sponsor every year between 2009 and 2014. As an official sponsor, it has extensive event, media and new media rights for events associated with the Contest.

Jon Ola Sand, the Executive Supervisor of the Eurovision Song Contest says of the partnership:

Schwarzkopf has been a loyal partner to the Eurovision Song Contest for a number of years and we are delighted to welcome them back in 2016. Schwarzkopf is one of Europe’s top brands and through this partnership we will be able to showcase another round of sparkling performances.

Catarina Tosic, who is the Nordic Marketing Manager for Henkel Beauty Care Retail has said:

It is with great pleasure we announce that we continue the great partnership between the Eurovision Song Contest and Schwarzkopf. Eurovision Song Contest is truly a creativity arena where there is a possibility for participants to communicate their aesthetic language in all parts of the performance. Creating and making the artists’ visions into reality is something we love. With more than 100 years of experience in hair styling and with new market innovations every year, we are experts on hair and its expression.

The 2016 Eurovision Song Contest is scheduled to be held on 10, 12 and 14 May at the Globen Arena in Stockholm, Sweden.

Stay tuned to ESCToday for the latest news on the 2016 Eurovison Song Contest!